Source: Design Week
Publication date: May 7, 2009
Some say launching a start-up in a downturn is madness, others see it as the perfect time to make the leap. Suzanne Hinchliffe offers budding consultancy chiefs a guide on what to do, and asks three brave souls who've done it for advice.
Setting up a business can be a daunting task, no matter what expertise you have or what the state of the economic climate is. You could be a budding creative, recently graduated and struggling to find that first step on the career ladder, a designer with a few years under your belt but labelled with the redundancy stamp, or on top of your game and finally taking the plunge to go solo.
A fledgling business is a challenge, scary and hard work, but it can be the most rewarding thing you do if it works. Here are some handy tips from those who have done it and advice and resources from leading experts to give you the kick-start you need to make it a success.
A GOOD IDEA
Is the middle of a recession really a good time to set up a business? There is always going to be an element of risk when starting your own creative business. However, if you're starting a smaller business there is a tendency to be frugal in a recession. With limited capital, close attention to detail is important, so research the creative market to see where people are cutting back and what is doing well.
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